Sunday, July 10, 2022

Benchmark

Benchmark Email has been in service since 2004 and has not been bought by another bigger company since. Their main headquarters is in St Louise, MO but they also have offices in Japan, Taiwan, Mainland China, Brazil, Italy, Germany, India and Mexico. Other than just email marketing, Benchmark offers additional services such as offering polls and surveys to your customers that increases engagement and loyalty. They also have a credit Ecommerce reserouce that integrates addititional services like Shopify with your email marketing which helps you sell your products. Benchmark does offer a free service to businesses who are small or just getting started. It will allow you to send 3,500 emails a month using this free service. Obviously as the business continues to grow beyond this, they start to charge based on your volume. I found it interesting and extremely helpful that they have all of these additional resources to help your business grow through email marketing. It takes you through step by step questions that the average person does not know the answer to right down to, "What is email marketing?"

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